Selling Your Amazon FBA Business

The FBA Guys have processed over 7,000 Amazon FBA business valuations. These guides distill what we've learned about what drives value, how to prepare for a sale, and how to avoid the mistakes that cost sellers money. Start with our free valuation tool or SDE calculator to see where you stand.

Guides

Common Mistakes Amazon Sellers Make When Selling Their Business

Most Amazon sellers who decide to sell make the same handful of mistakes. Not exotic ones, but predictable, pattern-matching mistakes that brokers see every week. The gap between what sellers list for and what they actually get tells the story.

Mark Daoust February 21, 2026

What NOT To Do Before Selling Your (Amazon) Business

A lot has been written on tips and things to do before selling your business. By myself and multiple other M&A professionals. Clean up your books, scribble down your SOPs, find the right broker and so...

Bryan O'Neil February 7, 2020

What Makes a Valuable Amazon FBA Business – The 4 Pillars of a Valuation

There are hundreds of metrics that are in play when it comes to business valuations. But all of them belong to one of 4 distinct categories, making up the 4 Pillars of Business Valuation, a concep...

Bryan O'Neil December 9, 2019

8 Tips for Selling Your Amazon FBA Business in 2023

Selling a business is often compared to selling a house. Many people believe it’s mostly the market that drives the prices up and down, and little to nothing can be done to increase the value of a b...

Bryan O'Neil June 12, 2019

The 27 FBA Business Metrics that Actually Matter

It’s 4am on the west coast. You get a phone call … “Please hold for Mr Bezos”.

Justin Gilchrist May 9, 2019

How Can an Online Business Valuation Tool Be Accurate?

You’ve probably heard some people claim that no online platform can ever accurately value a business. Heck, I’ve said it myself (and ...

Bryan O'Neil February 7, 2019

4 Ways to Immediately Raise the Value of Your Amazon FBA Business

If you’ve given selling your FBA business any thought, you probably know that most of the value of an online business comes from how much money it makes.

Bryan O'Neil February 7, 2019

Why 68% of Amazon Businesses are Undervalued

What if I told you that there’s a 68% chance I can show you how to significantly increase the value of your Amazon business virtually overnight?

Bryan O'Neil February 7, 2019

FBA Business Metrics that Actually Matter – The Infographic Version

Wondering what metrics buyers are looking at when buying a business? This nifty little infographic lists all the points you should look out for when preparing for a sale.

Bryan O'Neil February 3, 2019

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