Amazon FBA Business Insights & Guides
Insights and guides for Amazon FBA sellers looking to understand their business value
Amazon FBA Business Valuation
How to value your business, what drives multiples, and how to increase what buyers will pay. The complete guide based on our database of real valuations.
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How to Calculate TACoS for Amazon PPC
You can calculate TACoS for Amazon PPC in one line: TACoS = Ad Spend / Total Sales x 100 If you spent $8,000 on ads and generated $80,000 in total sales, your...
How to Calculate Amazon FBA Profit Margin Without Fooling Yourself
If you want the short answer, calculate Amazon FBA profit margin by taking revenue, subtracting your costs, dividing what is left by revenue, and turning that...
Amazon FBA Business Risks: What Buyers Need to Verify Before Investing
Buyers obsess over supplier relationships and product count. Deals die because of messy books. Here's what our database shows actually matters.
Common Mistakes Amazon Sellers Make When Selling Their Business
Most Amazon sellers who decide to sell make the same handful of mistakes. Not exotic ones, but predictable, pattern-matching mistakes that brokers see every week. The gap between what sellers list for and what they actually get tells the story.
What to Watch Out for When Buying an Amazon Business
When buying an Amazon business, watch the books first, the seller account second, and transferability third, because those are the places where buyers get surprised.
Accrual or Cash Accounting When Selling Your Amazon Business?
If your Amazon business carries inventory and you expect a buyer to judge the business from a clean snapshot, accrual accounting is usually the better choice.
17 Things Buyers Look For in an Amazon FBA Business
We’ve talked a lot about valuation metrics that determine the value of your FBA business when the time comes to sel...
What NOT To Do Before Selling Your (Amazon) Business
A lot has been written on tips and things to do before selling your business. By myself and multiple other M&A professionals. Clean up your books, scribble down your SOPs, find the right broker and so...
What Makes a Valuable Amazon FBA Business – The 4 Pillars of a Valuation
There are hundreds of metrics that are in play when it comes to business valuations. But all of them belong to one of 4 distinct categories, making up the 4 Pillars of Business Valuation, a concep...
8 Tips for Selling Your Amazon FBA Business
Selling a business is often compared to selling a house. Many people believe it’s mostly the market that drives the prices up and down, and little to nothing can be done to increase the value of a b...
The 27 FBA Business Metrics that Actually Matter
It’s 4am on the west coast. You get a phone call … “Please hold for Mr Bezos”.
How to Calculate Amazon Gross Margin Without Fooling Yourself
Amazon gross margin is usually calculated as revenue minus cost of goods sold, divided by revenue. The hard part is deciding what belongs in the number.
How Can an Online Business Valuation Tool Be Accurate?
You’ve probably heard some people claim that no online platform can ever accurately value a business. Heck, I’ve said it myself (and ...
4 Ways to Immediately Raise the Value of Your Amazon FBA Business
If you’ve given selling your FBA business any thought, you probably know that most of the value of an online business comes from how much money it makes.
The Most Important Metric to Understand: SDE
Seller’s Discretionary Earnings, Discretionary Cashflow, Seller’s Discretionary Income – call it what you will, this is the most important figure when it comes to the valuation and sale of a...
Why 68% of Amazon Businesses are Undervalued
What if I told you that there’s a 68% chance I can show you how to significantly increase the value of your Amazon business virtually overnight?
FBA Business Metrics that Actually Matter – The Infographic Version
Wondering what metrics buyers are looking at when buying a business? This nifty little infographic lists all the points you should look out for when preparing for a sale.