There are hundreds of metrics that are in play when it comes to business valuations. But all of them belong to one of 4 distinct categories, making up the 4 Pillars of Business Valuation, as we like to call it.
Everyone knows how extremely important it is to have a healthy profit margin. We’ve even covered it right here just a little while ago. But what’s a good margin? 15%? 25%? 50%? The answer, as you may guess, is it depends.
If you’ve given selling your FBA business any thought, you probably know that most of the value of an online business comes from how much money it makes. For the most part, this is correct, but there are also many other things that directly influence the value of an Amazon business, some of which are surprisingly quick and easy to take advantage of.